When she began writing the Harry Potter series, J. K. Rowling could have
no way of knowing that her seven-part saga about the adventures of an
orphaned wizard would become the book event of the decade. I doubt that
she had merchandising on her mind when she invented Bertie Bott’s Every
Flavor Beans. But boy, did they turn out to be a marketable idea! I’ve
seen several snacks inspired by goodies mentioned in the Harry Potter
books come and go: sugar mice, blood pops, chocolate frogs, cockroach
clusters. But none of them seem to have anywhere near the staying power
of these beans.
I suspect that’s partly because the others
have some magical component in the books that just doesn’t come across
in real life, and frankly the ones I’ve tried have been rather
unappetizing. But the premise of Bertie Bott’s beans is very simple:
high-quality jelly beans that come in a variety of flavors. Jelly Belly
already had the tasty ones down, and they quickly stepped up to the
plate to concoct the disgusting ones as well. (Note: Upon posting
this review, I discovered that there is another Bertie Bott's
manufacturer that features different flavors than Jelly Belly. Same
concept, but I haven't tried those ones; experience tells me, though,
that Jelly Belly is hard to beat in the jelly bean department.)
I won’t lie and tell you I’ve been brave enough to actually sample the
grotesque flavors in this assortment. While I can easily see many
children having a blast challenging each other to eat the more
unpalatable beans - or maybe, if my brother and cousin’s experiments
were typical, dumping them into a blender and coming up with a
gag-inducing smoothie - I’m guessing most adults would rather stick to
the safer stuff and chuckle over the existence of the nastier varieties.
My friends who have been bold enough to try every flavor assure me they
taste authentic. If you really wanted to be devious, you could buy some
and dump them into a bowl for guests, not informing them that there’s
anything different about this batch. Of course, some of them are so
distinct-looking that they might smell a rat; the Vomit and Booger
flavors are especially striking, with their clashes of unappealing
colors.
I bought some for a Potterphile friend of mine a
couple of years ago, and while she got a kick out of them, last I heard
she still hasn’t dared to dip into the box. It’s more souvenir than
snack. Jelly Belly truly is a leader in the world of jelly beans, which I
never liked until I discovered this company. Their specialty boxes
include Smoothie, Soda Pop Shoppe, Sport, Sour and Tropical, so a
specialty Harry Potter box - or bag - fits right in. The flavors unique
to Bertie Botts include Black Pepper, Dirt, Earthworm, Grass, Sardine
and Soap. Newer flavors that weren’t in the first boxes include Rotten
Egg, as well as Bacon; I’m surprised the latter seems to qualify as
turn-off flavors, as there are few tastes I like more. Then again, candy
and meat or even dairy is a strange combination. Of course, no Bertie
Bott’s collection would be complete without the bean that prompted
Headmaster Albus Dumbledore to proclaim, “Alas! Earwax!”
Not
all boxes and bags have the exact same flavors, but among the more
normal flavors you might encounter are Apple, Cinnamon, Grapefruit,
Cotton Candy, Cherry, Blueberry, Lemon and, if you’re lucky, my
favorite, Buttered Popcorn - though many seem to consider that yellow
and white bean more of a candidate for the gross bunch. This bag is a
three-and-a-half-ounce collectible and comes with 20 different flavors,
as well as the essential flavor guide. If you’re not too sure about
these, you might want to go for the 1.6-ounce box, which sells for a
couple of dollars, instead.
I’m hoping that when the new Harry
Potter theme park opens, some of the world’s great confectioners will
have put their heads together to create Butterbeer, the favorite
beverage of Hogwarts students. I’ve been craving a mug of that foamy
goodness for a decade. Of course, my brother assures me that nothing
they come up with could ever live up to the way we’ve imagined
Butterbeer to be. He’s probably right. But considering how brilliantly
Bertie Bott’s Every Flavor Beans have made the transition from fantasy
to reality, I can’t help thinking I have reason to hope...
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